Street Marketing
There is a place where 98% of the consumers walk by every day: The street.
To get in contact with consumers in the street, it is necessary to dramatize the communication and visually select the potential targets.
Action of street marketing for SkyEurope
Habitat is very selective in CSP and thus allows a fine targeting of Street Marketing.
Events, leisure, work places are also very effective selection modes of Street Marketing
Centers of interests are therefore directly exploitable in Street Marketing and make it possible to couple several Buzz techniques.