Advertising
Patricia WANSI, Jean-Daniel BAGROS, come from the Advertising culture, in Tourism Communication Agencies for Patricia, as well as in Communication corporations for Jean-Daniel: Founder and President of the first Global Communication group created in France, “BAGROS and ASSOCIATED”, then Associate Director at Publicis Counseil. Both W & W Communication ssociates references are numerous, dealing with large customers like UNILEVER or France Telecom, or for small to medium-sized businesses.
Our Agency develops on a plural media mix, without exclusive nor prejudice, taking strategic relevance, economy and effectiveness as only criteria of judgement. Instead of the traditional GRP, we privilege our W & Wmethod, the MERP: Most Economic Rating Point, which favors the optimum rate of repetition, with the maximum coverage, « Better touch 10 times 10% of a population than 1 time 100% », because in the second case, it will not remain any trace or memory of the advertisement.
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