Keep walking in giants’ steps, you will remain dwarves
If your company addresses the whole of consumers, if you have important Communication budgets, you can largely invest Mass Media: Press, television, cinema, radio, billboards and Internet, keep on!
If you embrace leaders’ strategies, when your investments are limited, in each campaign, each step, you will lose ground and will be outdistanced a bit more.
If your company does not have unlimited budgets, it must segment, target, prioritize and choose sharper and nimbler media strategies.
You will have to get used to cruel names such as: Buzz Marketing, Viral Marketing, Seeding, Street Marketing, Community Marketing, Marketing of exchange and find a partner able to put himself in your hoes: “your double you”
Ideas of the day
It is better to touch 10% of the consumers 10 times, rather than 100% of them once.
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