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New departments of communication, for new objectives !
Buzzy-Com
Following an analysis of new consuming behaviors, W & W Communication, launches a new method of operational communication with fast ROI.
This method, the Buzzy-com, is a mix of techniques, Media, Buzz and Internet, which allows a real control of investments, on light budgets, within the framework of a package with controlled output and fast ROI.
Buzzy-COM makes it possible to capitalize on investments over time, by building an evolving database, usable in online communication, at low cost.
This method, Buzzy-COM, has been tested and its results have been proven and shown, during real size“campaign-tests”.
Buzzy-Sport
Buzzy-Sport allows the various sport clubs, to create a communication at their image while developing volumes of consumption (merchandising, subscriptions, ticketing etc…)
Your partners sponsors will have a great place in these communications, thus new bonds will be created between you.
The last objective of Buzzy-Sport is to extend the presence of supporters, so much before and after the games, in order to promote consumption.
Buzzy-Event
Buzzy-Event is a technique derived from the Buzzy-COM, adapted to your events. This method makes it possible to manage your image, before, during and after your events. The management tool, W & W D@tasystem, allows a quadruple action :
- To communicate thanks to a mini site, interactive between the event and your visitors,
- To create an interface of subscription linked to several interactive data bases,
- To manage recruitment, the filling and animation of the event,
- To have a back office of statistics follow-up and tracking beyond the event.
W & W Communication and Hungary
The game of viral Marketing of the tourism office of Hungary was a great success.
The approach of the consumers by centers of interests, in Internet Advertising, made it possible to obtain a rate of click/PAP of 11 % and a rate of players of 7%, all classified by affinities corresponding to one or more mian offers of Hungary.
At the end of the campaign, we had a Data base organized, completely opt- in and available for the actions of Direct Internet Marketing of partners of the games: Tours Operators selling the destination.
Campaign of image and notoriety, tool for commercial prospection, the triplet «Internet Advertising», «Viral Marketing» and «Direct Marketing» is incredibly effective and so economical that we will not give out the budget, by discretion for our customer of course!
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