Buzz attitude
« BUZZ Attitude » is a communication which changes all its axioms to get on the consumers’ side.
It is not a communication that provoke consumers anymore, but an accomplice communication, that the consumer seeks and in which they have a role to play.
This new paradigm places the consumer in the center of the communication process, it gives them the power to decide what they want to see and hear, it gives them the possibility of modifying the rules of the game, it respects their identity, their private life; it gives them back the control of their time.